In the situation described above, the chart would be as follows: Tags: Negotiating Table, BATNA, Batna Definition, Batna Negotiation, Best Alternative to a Negotiated Agreement, Bruce Patton, Dealmaking, Yes, Arriving at the Yes Agreement, Guhan Subramanian, Batna Importance, Negotiation, Negotiated Agreement, Negotiation Agreement Without Yielding, Negotiation, Newsletters, Negotiation Capabilities, Negotiation Strategies, negotiation table, negotiation theory, negotiator, Roger Fisher, Ury, what is Batna, What is batna negotiation, William Ury your information about Batna is very useful for me and my teacher. So, thank you very much. In negotiation theory, the best alternative to a negotiated agreement or batna (option no deal) refers to the most advantageous alternative approach that a party can adopt in the event of a failure of negotiations and no agreement. The opposite of this option is WATNA (the worst alternative to a negotiated agreement). BATNA could include different situations, such as the suspension of negotiations, the transition to another negotiating partner, the appeal of the Court`s judgment, the holding of strikes and the formation of other forms of alliances.  BATNA is the main axis and driving force of a successful negotiator. As a general rule, a party should not accept a solution worse than its BATNA. However, care should be taken to ensure that transactions are valued accurately, taking into account all considerations such as relational value, the present value of money and the likelihood that the other party will be up to its side of the business. These other considerations are often difficult to assess, as they are often based on uncertain or qualitative considerations and not on easily measurable and quantifiable factors.
Having good options available before starting negotiations is the best practice. You will feel able and confident, either to reach an agreement satisfactory for both parties or to go to your best alternative. Fisher and Ury offer a job search as a fundamental example of determining a BATNA. If you don`t receive an attractive job offer from Company X by the end of the month, what will you do? Inventing options is the first step in determining your BATNA. .