The European Union and China signed a bilateral agreement on the protection of geographical indications (IG) on Monday, a label used on a product to indicate its origin. The European Commission estimates that food products from more than 3,300 registered European data represent an annual commercial value of around EUR 54 billion and account for 15% of total EU food and drink exports. According to a press release issued in early June by the European Commission, the EU and China have each identified 100 geographical indications that will be protected as part of a bilateral agreement being negotiated between the two economic giants. Under the agreement, the newly protected geographical indications would help support the demand for products from these regions in both jurisdictions. “I am proud that this agreement is moving closer to its entry into force and reflects our commitment to work closely with our global trading partners such as China,” said Janusz Wojciechowski, Commissioner for Agriculture and Rural Development. On 14 September 2020, China and the European Union signed a bilateral geographical indications agreement (GIs). The agreement protects 100 European GIs in China and 100 Chinese GIs in the European Union. The agreement is expected to enter into force in early 2021. Within four years of its entry into force, the scope of the agreement will extend to an additional 175 GIs on each side. The date and place of signature of the agreement have not yet been set. Once signed, the agreement must receive the approval of the European Parliament before it can be concluded and it can enter into force. The protection of the original geographical indications is intended to prevent the falsification or fraudulent counterfeiting of a large number of food and beverage products that are closely linked to certain geographical regions, such as champagne and feta cheeses from the EU (the Champagne region and Greece) or panjin Da (panjin rice) and Yantal Ping Guo (Yantal apple) from China. Geographical indications have also proven to be a useful marketing tool that helps to guarantee producers higher and more stable export earnings: according to a study commissioned by the Commission in 2013, a product with a geographical indication sells on average more than double the price of a similar non-geographical indication product.